Hey! I’m Charlotte of Charlotte Jade!
I wanted to personally say “hello” and welcome you to my website, and thank you for supporting my wild and wonderful brand! Here’s a little insight into the face behind the brand (me!) and the story of where and why Charlotte Jade started…
My idea for Charlotte Jade started when I was back in University studying Illustration at Camberwell College of Arts. I have always had a thing for patterns – the vibrance, the colours, and imagination of pattern designs have always inspired me. But the real ‘penny drop’ moment when I realised that I wanted to create patterns as a career, came when doing my major project in my final year of Uni.
The Beginning Of Charlotte Jade
As a lover of animals, inspired by the exotic furry friends at London Zoo, I based my university project on hand drawn, digital patterns, and created a whole range of designs incorporating animals from the zoo and British plants and foliage into my collection. (Little did I know that a few years later, I would be invited by London Zoo to collaborate on a project! It’s funny how things happen isn’t it?!)
After taking a few years to travel the world, gaining inspiration from different cultures and indoor and outdoor environments, and after working as a freelance designer for a number of amazing brands such as Topshop, Universal Record Label and Boots UK, it finally clicked. I knew that all I wanted to do was make hand drawn, vibrant patterns for interiors. So that’s exactly what I did! I took the plunge and started Charlotte Jade as a business full time in 2015 as the owner, designer and business development manager - and absolutely fell in love with it!
Fast forward 5 years later and I couldn’t have dreamt of a more inspiring and exciting journey. Seeing my designs now sold in the infamous luxury retail store Harrods and collaborating with incredible brands like Costa Coffee, Harrods, Kelly Hoppen, Royal Horticultural Society and Slug & Lettuce has been a dream come true… and it's only the beginning!
I have been passionate about drawing and nature for as long as I can remember, so joining my two passions as a career pathway soon became my dream…My whole brand is about bringing the beauty of the outside world in, through hand drawn, realistic and organic designs that celebrate our beautiful planet. Our world is fascinating, but as a species we sadly seem to have lost that innate connection to the natural world.
I believe that there are SO many health benefits to being in touch with nature, including improved wellbeing, reduced stress and improving productivity, and I want my designs to bring that to people’s lives. We feel so much calmer with natural light, organic textures and a plant or two in an indoor space. (that’s why my design studio has become something of a botanical garden now!)
My design process is based around the idea of Biophillia – known as Biophillic Design – which explores the idea of bringing elements of the outside world into our interior environments. I want Charlotte Jade to bring elements of nature into our interiors and homes using realistic patterns which reflect nature, in the hope that having these reminders of the natural world would create positive, warm and vibrant living spaces, as well as being stylish, unique, and let’s face it - ABSOLUTELY WILD!
And that’s me, and Charlotte Jade, in a nutshell!
I hope you love our designs and enjoy exploring the Charlotte Jade website. Don’t forget to look out for more exciting things to come, the best way to keep up to date is to follow us on Instagram or sign up to our newsletter! Love, Charlotte xChat with me